It’s lastly time to say adios to some long-running names within the Dell-o-sphere reminiscent of “XPS” and “Latitude.” Utilizing CES 2025 as a launching pad, Dell has a brand new product-branding technique for its complete PC lineup beginning with its latest fashions.
All of Dell’s traditional, well-known product-line names for its PCs are being changed by a extra simple naming conference that Dell hopes will make shopping for choices simpler for newcomers to the Dell model. The first Dell laptop computer and desktop product strains will now merely often called “Dell,” “Dell Professional,” and “Dell Professional Max.” These new names embody each Dell PC line you knew from years previous. (The Alienware household, be aware, is exempt.)
Dell’s new laptop computer and desktop strains will launch in 2025 in a staggered trend. The primary fashions would be the Dell Professional 13, Dell Professional 14 Premium, Dell Professional 14 Plus, and Dell Professional 16 Plus enterprise laptops, with undetermined beginning costs. The following would be the Dell Plus shopper laptop computer line, which can launch on February 18 and begin at $999. Dell hasn’t but issued pricing or launch timing for the XPS-ousting Dell Premium laptop computer line.
Similar Look, Similar Really feel, New Names
Earlier than breaking down all of those new product names, it’s essential to know that every of those new identities is additional break up into tiers that denote options and efficiency expectations. These are “Base” (which is not going to seem as such on the packaging, however quite simply as plain outdated “Dell”), “Dell Plus,” and “Dell Premium.”
Unlearning Inspiron and XPS: Meet Dell Base, Plus, and Premium
The straight-up “Dell” laptops of 2025 would be the Dell Inspiron price range laptops and desktops you’ve gotten recognized for years. These are thought-about the “Base” line of Dell PCs, although once more, you’ll not see the “Base” terminology on any packaging or promotional supplies.
The brand new Dell Premium—previously XPS—laptops look awfully acquainted. (Credit score: Joseph Maldonado)
Subsequent up the stack is Dell Plus, which can cowl the more moderen Inspiron Plus laptops we’ve gotten to know over the previous few years. These embody normal clamshells and, in some fashions, 2-in-1 laptops. When trying in shops and purchasing on-line, these will certainly comprise the “Plus” tag.
Lastly, the Dell Premium title replaces the storied XPS moniker, maybe Dell’s strongest model title subsequent to Latitude. This new, extra simple title will seem when searching for Dell’s highest-end ultraportable laptops and glossy desktops.
New Industrial Fashions: Latitude and Precision Are Now Professional and Professional Max
Shifting on to Dell’s professional-grade strains of PCs, the naming conventions develop less complicated nonetheless. The brand new “Dell Professional” line covers the entire firm’s former Latitude business-PC merchandise. The Base, Plus, and Premium subcategories additionally apply right here, however they’ll equate to the outdated, extra esoteric 3000, 5000, and 7000 tiers of suffixes, respectively, denoting higher options and efficiency as you climb the stack.
The identical applies to the brand new “Dell Professional Max” title, which replaces the Precision workstation title you might have grown used to for the previous few many years. These can even comply with the identical tiered naming conventions instead of the quantity values (the outdated 3000 and upward) that beforehand famous ranges of options and efficiency. As an illustration, a straight Dell Professional Max is not going to have as many options, and as excessive of a efficiency ceiling, as a Dell Professional Max Plus.
See? Even the keyboard and seamless touchpad are, to this point, unchanged. Only a new title. (Credit score: Joseph Maldonado)
After all, all of the merchandise launched underneath these new product names in 2025 can have up to date internals, specifically new silicon choices from AMD, Intel, and Qualcomm. All three main PC chipmakers have new processors in retailer for the 12 months, all targeted on boosting effectivity and AI efficiency, with Qualcomm primarily concentrating on laptops.
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The Takeaway for Dell’s 2025
Given the more and more aggressive local weather within the PC market, Dell’s determination to simplify its product branding is comprehensible, particularly as Apple continues to problem the main x86-based chipmakers on efficiency with its M-series chips. The necessity to cut back friction on the street to a PC buy is stronger than ever.
To make sure, this can require some readjustment on the a part of returning clients (to not point out frequent enterprise patrons) to ensure they’re shopping for the Dell laptop computer or desktop they really need in contrast with what they had been known as a 12 months in the past. And, sure, Dell was arguably the least egregious offender when it got here to esoteric product names (taking a look at you, Acer and Asus).
Whatever the product line, all Dell laptops will proceed to say merely “Dell” on the lid. (Credit score: Joseph Maldonado)
Nonetheless, for individuals who could have heard the Dell title over the previous 40 years however have but to make the leap, or youthful people with much less familiarity with the title, this rebranding ought to make the buying course of smoother and extra up-front concerning the anticipated out-of-box expertise.
After all, Dell’s final objective is to develop its PC market share, and lowering ambiguity is a nice approach to do this. In the end, nevertheless, that can rely on the standard of Dell’s PC merchandise in 2025, no matter they’re known as, which can solely bear out in completely examined evaluations. Keep tuned to PCMag for these all through the brand new 12 months.
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About Joe Osborne
Deputy Managing Editor, {Hardware}
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