In the event you’re within the behavior of liking questionable content material on Instagram, now could be the time to alter your methods. Instagram is rolling out new options that may make it simpler to see what your pals have favored on the platform.
The “Reels” tab, within the prime proper nook of the display, will quickly be getting a “Associates” part, the place you possibly can see what kind of content material your pals have not too long ago favored or left a word on. The brand new characteristic comes a full 5 years after Instagram first dropped the “Exercise” tab in 2020, which provided an entire newsfeed of your buddy’s exercise.
“Bringing your pals to the Reels tab,” mentioned Instagram CEO Adam Mosseri in a video asserting the information. “We would like Instagram to not solely be a spot the place you devour entertaining content material however one the place you join over that content material with associates.”
Instagram will even now introduce a brand new “reply bar” on the backside of the reel, that may assist you to go away feedback immediately on the content material your pals are liking, which is able to then be despatched to them as a direct message.
It appears Meta can also be stepping into a very totally different course than a few of its opponents with the most recent transfer. Elon Musk’s X dropped the power for customers to see what content material their associates had been liking again in June 2024, allegedly to cease them from being attacked for the content material they favored on the platform. This isn’t the one large change Instagram has made to its Reels characteristic, as short-form video competitor TikTok has lastly gone darkish.
Instagram will now allow you to add Reels which might be as much as three minutes lengthy, doubling the earlier 90-second restrict. Mosseri attributed the change to suggestions from influencers and creators that the previous 90-second restrict was “simply too quick,” and mentioned he hoped the transfer would assist creators who need to share “longer tales.”
It’s unknown if these expanded video lengths are an try to achieve floor within the longer-form video house now that the US TikTok ban lastly looks as if a actuality. TikTok expanded its video lengths to a few minutes again in June 2021, which it later bumped as much as quarter-hour in October 2022, virtually creeping into YouTube territory.
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