AMD has pulled an Intel and began altering names round
Up to date: Jan 6, 2025 7:56 pm
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CES 2025 is kicking off with a bang, and AMD wasted no time grabbing the highlight with its Radeon RX 9070 and RX 9070 XT graphics playing cards. If the naming conference feels oddly acquainted, you’re not alone. AMD has overhauled its GPU branding, skipping the 8000 sequence completely (saving that for the Laptop computer SKU GPUs) to align with Nvidia’s easier, aggressive strategy.
Now, Radeon’s mannequin names are synced with AMD’s CPU lineup, making the RX 9000 sequence a sibling to gaming powerhouses just like the 9900X3D and 9950X3D, additionally unveiled at CES immediately.
Full disclosure: the slides are a part of the press launch, and the GPUs weren’t talked about within the Keynote. As an alternative, AMD selected to shine extra highlight on AI improvements and the brand new Ryzen CPUs.
AMD reveals why it has determined to re-name its 9000 sequence GPUs
Why the sudden change? Based on AMD’s presentation, the brand new naming scheme goals to streamline its product line and make it simpler for patrons to check instantly towards Nvidia’s choices. By ditching the 8000 sequence for desktop GPUs, AMD additionally clears the best way for cellular GPUs primarily based on RDNA 3.5 structure to occupy that house—good however a bit of jarring for these following AMD’s extra conventional numbering system. If it ain’t broke and all that.
It looks like AMD isn’t just matching Nvidia however positioning itself as a extra cohesive ecosystem throughout CPUs and GPUs. This technique might resonate properly with players who’re already invested in Staff Purple {hardware}.
What else is coming with the announcement of AMD’s 9000 sequence GPUs?
The RX 9070 and RX 9070 XT include RDNA 4 structure, a step up that guarantees enhancements in efficiency, effectivity, and AI-driven options. Whereas AMD retains specifics beneath wraps, the rebrand suggests a recent begin for Radeon, shifting away from its barely complicated mannequin historical past. Aligning with Nvidia’s conventions would possibly really feel like a concession, nevertheless it’s a transfer that would simplify selections for players and lovers navigating immediately’s more and more crowded GPU market.
Whether or not the RX 9000 sequence will really ship its promise stays to be seen, however the rebranding alone is a daring assertion. AMD clearly desires to place itself because the extra accessible, user-friendly possibility, and tying its GPUs to its famend CPU lineup might be the important thing to profitable over extra clients. If nothing else, AMD’s keynote ensures 2025 is off to an fascinating begin for PC gaming {hardware}. Let’s hope these playing cards have the efficiency to match their bold new id.
