Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Digicam

Sony ftw
very good all around camera. It’s very versatile with pictures and videos. Lots of different modes within each. Can shoot raw/log. 4k60, 1080p120, plug in play live stream via usb c, creator app for more features. It’s made me a lot of money, what more can you ask for?

Great All Around Camera
Lives up to the praise

Upgraded from a7RII and its an improvement in every way
I used the a7RII for several years in my professional work (portraits, real estate, products), and upgraded to the a7IV because I wanted the fully articulated LCD touchscreen. While having the fully articulated touchscreen is great, the a7IV also improved upon every single aspect of the a7RII, with better autofocus, ergonomics, and menu system.

Amazing technology, better enables me for creativity.
I can’t emphasize enough how amazing this camera is coming from the very first generation of the Sony A7. I was worried whether this was worth the extra $500 versus A7M3 but after typing it out, it seems like it was. Versus the A7M3, it has…- Higher resolution photos.- More autofocus points.- Bird eye autofocus.- Better stabilization.- 4k60p vs 4k30p video.- Higher res viewfinder/LCD.- Bigger image buffer.- 5GHz WiFi support.- USB3.2 support.To each their own, but it felt like for $500 difference, that was worth it for me in the long run.Having now for about a week, I will say coming from the Sony A7 (first gen) – it’s amazing on all fronts. It does feel heavier, but the bigger battery, in-body image stabilization, and other cool tech shenanigans surely have to attribute to this.Autofocus is 99% perfect; seems like in dim-light scenarios, not as great as I was hoping but it’s barely off.The video looks fantastic.Love the new menu system.An amazing amount of customization. Those just beginning will definitely want to study up on YouTube for what everything does.Flip out screen is great, but I do miss the first gen’s folding system a little for outdoor photography; you can of course get MORE articulation with your screen now but it just takes longer to fold out, plus it’s outside of the camera body which worries me with durability in mind.The quality of the body and grip feel fine; I am tending to miss the first gen’s material choices as well but I think this will grow on me.Loving the arrangement of buttons and switch choices.Performance seems stellar. I paired with dual Lexar Professional 2000x (LSD2000128G-BNNNU) and haven’t had any issues.Solid thumbs up, and can’t wait to use this camera for 7+ years as I did with the first-gen.

It’s the Alpha and Omega of cameras especially for short films ….

Once again Sony proves to be the true leader of the hybrid/mirrorless cameras evolution race! This camera is an affordable alternative to A7s3, which allows good quality photos with its 33MP sensor as well as equivalent to its elder brothers’ (A7R4, A7s3, FX3) video capabilities (cuz let’s face it no one uses these cameras for external-raw on serious projects). At that price, this camera is a real tool that actually gets the job done and gets you the paycheck, everything else is for youtube tech reviewers, hobbyists and collectors.Many criticize sony for saving on some features such as custom luts, heavy codecs, and monitoring capabilities, I think the situation here is similar to what happens in the world of mobile phones – iPhone just works despite all of its limitations, and Android manufacturers just throw more features and hardware to make a good impression.As for this particular camera, it’s like a sequel to Avatar… after A73 everyone expected it to be better in every regard, and that’s exactly what Sony did. Its 10bit, its ALL-INTRA, its got h265 codec, its got the best eye tracking AF in the industry, its got slog3 and scinetone. There’s just not much room to improve to impress customers anymore!I see thermals on this camera are often criticized here. I tell you this; the only occasion where I had it overheating was a 6-hour straight interview, which we shot in one piece in 4K 10bit 422. It overheated 2 times that day. 6 hours! For run-and-gun type of shoots, it never overheats.Also a lot of negative comments from people who clearly have no idea how to use a professional camera. They complain about “sensor issues” and “bending” while they shoot with fluorescent light at 30fps and their shutter at 1/250, they complain about overheating without even checking the “High temperature” menu, they argue that a 33PM sensor should allow 60fps from the full size of the sensor…To all buyers I’d suggest taking it for what it is – $2500 FF camera, that does 33MP photos and 10 bit FF video in codecs comparable to prores all this with the industry’s leading autofocus capabilities.Amazing camera …as expected! Had to wait for my copy for 2 months after the preorder upon release though.